Maui Jim got its start in 1980 as a small company selling sunglasses on the beach in Lahaina, Hawaii. Seeing a need in the market for technology that could combat intense glare and harmful UV while bringing the brilliant colors of the island to life, Maui Jim engineered the revolutionary PolarizedPlus2® lens. Incorporated into seven new sunglass styles, the Maui Jim Classic Collection was introduced. Maui Jim now offers over 125 styles of sunglasses, 100% of which are polarized and protect from 100% of UVA and UVB rays.